Shein returns to Toronto with a spring pop-up
Published March 30, 2025 at 12:16 pm
If your wardrobe is in need of a refresh, you’re in luck because a global online fashion retailer is back in Toronto with another limited-time pop-up experience this week.
Shein recently set up a temporary retail space at the Eaton Centre on Level 2, near the Apple Store. The pop-up officially opened its doors to shoppers on March 28 and will remain open until April 6.
According to a recent press release and WhatsApp invites shared with select customers, the event features exclusive giveaways, limited-time discounts, and a first look at the brand’s latest collections in a curated setting.
With a multi-category platform and inclusive sizing, the online fashion brand aims to blend style with functionality, catering to a broad range of shoppers.
This year’s pop-up includes dedicated sections for some of the company’s most popular collections in Canada, including Dazy, Shein MOD, MOTF, Maija and SHEGLAM.
Shoppers can expect tiered in-store discounts of up to 30 per cent, exclusive gifts with purchase, and— for the first time—discounted Shein gift cards in $50 and $100 denominations, available at 10 per cent off. Quantities are limited to 50 per day.
The aesthetic of the pop-up draws inspiration from designer sketches and high-end boutiques. The shop begins in muted monochrome tones, reflecting the calm of winter and gradually brightens as visitors move through the space, symbolizing the seasonal shift into spring.
According to the company, each item adds a burst of colour, blending luxury vibes with the brand’s accessible approach to fashion.
“As an online retailer with a wide range of stores under one umbrella, we are thrilled to bring this variety to life for Canadian consumers,” said Shirley Yuan, Head of Marketing at Shein Canada.
General Manager Vito Zhong added, “Our past events have been met with incredible enthusiasm, and this time, we’re excited to offer even more fashion-forward styles, interactive elements and give back to the community.”
Shein has previously hosted a holiday pop-up at Mississauga’s Square One Shopping Centre last December. That event featured winter-ready fashion, holiday décor and a charitable partnership with The Shoebox Project.
This year, as part of its community initiative, the brand is partnering with Soles4Souls Canada to collect gently used clothing at the event. Each donation earns a $2 discount and supports global efforts to reduce poverty and textile waste.
In addition, the first 100 shoppers each day who share a public post from the event on Instagram or TikTok will receive a Toronto tote bag as a souvenir.
The Toronto pop-up runs daily until April 6 — Monday through Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 7 p.m.
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—Cover photo via Shein Montreal pop-up 2024